Brief
The first task was to develop a brand identity that would be consistent across all platforms and resonate with FRAMEN’s target audience.
“Create copy guidelines for typography, colour palette, logo usage and imagery. It’s important to ensure that the brand and visual guide reflects the unique value proposition of FRAMEN and positions it as a leading digital-out-of-home platform. Develop a style guide that can be used by all stakeholders, including the marketing team, designers, and external agencies.”
Solution
In collaboration with FRAMEN’s design team, I worked closely with the designers to agree on a structure for the brand style guide and created copy on brand persona, tone of voice and key business information about FRAMEN. Sadly, this project was put on hold by the founders, so only remains in draft form.
