I came up with a business idea and created this app via the non-coding web tool (Bubble) with the help of a UX Designer. Although PRESS 360° is in its nascent stages, I considered the following key UX principles in the creation of the copy and user flow:
- People don’t read, they scan
- Content structured to align with ‘F pattern’
- User-centric CTAs
- Intuitive navigation
- Show, don’t tell (where you can avoid it)
- Copy needs to be clear, concise, accurate
- Adhere to tone & voice guide
- Begin with the objective
- Write in the present tense
- Use specific verbs for an action
- Keep the language consistent
- Write in the active voice
- Progressive disclosure is optimal for mobile UI
This is a personal project and a work in progress. 🙂
