Brief
To create a press release about FRAMEN’s launching in the UK and their success after their first year. Once written, to reach out to different publishers to get the press release picked up.
Solution
I created the press release using a attention-grabbing headline, body text with enticing and informative language and a quote from FRAMEN’s Vice President of the UK. As FRAMEN doesn’t have a media database, I created a template LinkedIn message and email which could be tailored to each publisher to increase chances of building a rapport and getting the press release picked up. Through my outreach efforts and ability to build connections, I pitched the press release to OOHtoday.com (one of the leading news websites for the OOH industry) and they published my press release.