To create a press release about FRAMEN’s launching in the UK and their success after their first year. Once written, to reach out to different publishers to get the press release picked up.
I created the press release using a attention-grabbing headline, body text with enticing and informative language and a quote from FRAMEN’s Vice President of the UK. As FRAMEN doesn’t have a media database, I created a template LinkedIn message and email which could be tailored to each publisher to increase chances of building a rapport and getting the press release picked up. Through my outreach efforts and ability to build connections, I pitched the press release to OOHtoday.com (one of the leading news websites for the OOH industry) and they published my press release.