Marketing Campaigns

Brief Industry Solutions was a client specialising in smart-lighting systems for towns and cities to reduce electrical consumption and save energy. They wanted a video outlining the technical details and benefits of the products, as well as how easy it is to implement. They trialled their lighting system in Žilina, a city in Slovakia and …

Brief Background The global economy is in a downturn, inflation and recession have reduced the purchasing power of consumers. In turn, sales have reduced causing brands to rethink marketing budgets. But this strategy could cause more harm than good as consumers are looking to go big on purchases this Black Friday due to inflation. Brands …

I created the email communications needed to promote this video.

Brief Accepted Students Weekend is Hult’s biggest lead-gen and conversion event. To encourage as many students to sign up for our annual weekend-long event, we’d like emails, social media assets, printed postcards and landing pages. Once students arrive at the event, we’d like them to receive a T-shirt and create assets like stickers, roller banners …

Created a social and landing page campaign to encourage IB students to apply to Hult International Business School. Social Landing page

Promotion for upcoming content created for Hult’s Instagram feed. I interviewed a member from the LGBTQ+ community who was a Hult alum and transcribed our meeting into an impactful story. I also reached out to ’empowerHer’, a student club at Hult that supports gender equality.

Email Landing page Social

Email Landing page https://www.hult.edu/en/events/ug/webinar/virtual-session-1-the-power-of-tiktok-and-influencer-marketing-undergraduate/ Social copy