Brief
| Background | The global economy is in a downturn, inflation and recession have reduced the purchasing power of consumers. In turn, sales have reduced causing brands to rethink marketing budgets. But this strategy could cause more harm than good as consumers are looking to go big on purchases this Black Friday due to inflation. Brands that focus on something other than getting their product in the spotlight could get shadowed by those brands that advertise during the shopping season. |
| Competitive environment | Advertising during Black Friday is generally competitive with higher CPMs. |
| Why FRAMEN? | Hyper-targeted and programmatic advertising closer contact with an audience at semi-public locations that reach a larger audience with lower scatter loss. |
| What? Offer | Exclusive Startup Offer: Advertise for 1 €What’s on your Black Friday wishlist this 2022? If you’re looking for more customers, more budget or higher brand attention, then our offer can support your interest. Test FRAMEN Ads in 1 city, 1 venue for 1 € for 4 days* Bonus: Receive a picture of your ad being displayed big bright and bold on FRAMEN screens. Terms and conditions Access to advertising at a single venue from an exclusive list of locations.Trial available only in Germany and UK.Campaign shall be displayed from 25th November to 28th NovemberIn the spirit of Black Friday, the advertising campaign must include a discount, offer or trial.The company availing the trial must be a start-up or a small-scale enterprise.Receive a picture of your campaign that you can post on social media using the hashtag #Your ad campaign will be displayed from Friday, 25th November to Monday, 28th November. You will have access to advertising at a single venue from an exclusive list of locations. After you’ve uploaded your creative, XXXX {meaning: quick call for creative approval and choosing the display location}. Trial available only in Germany and UK. In the spirit of Black Friday, please include a discount, offer or trial to be more attractive to your customers. Applicable only to first-time users of the FRAMEN Ads Manager. |
| Why? Context | We want to support startups and smaller brands during this economic turmoil by giving them the opportunity to advertise during Black Friday on FRAMEN Ads. Brands plan to increase their marketing spend, increase product offerings, and do more promotions as a result of inflation—so marketing is expected to get more competitive. |
| Who? Audience | To avail of our Black Friday trial, you must meet the following terms and conditionsThe company should be a startup or a small-scale enterpriseThe company should not be an existing user of FRAMEN Ads |
| How? Contact us | Follow these simple steps to start your 1 € campaign Sign up on the FRAMEN Ads Manager Create a campaign Upload creative Insert voucher Contact us to go live |
Solution
I created text for social media (Instagram, Facebook, LinkedIn), landing pages, in-app product copy, emails and a press release for this omni-channel campaign. I also translated the text into German and had reviewed by a native German colleague.
