Brief
Revamp the old printed placard that was circulated in every WeWork in the UK, France and Spain. Reduce copy but deliver more of an immediate punch. There should be less focus on the specific features of the FRAMEN Ads Manager, but moreover hone in on why and how (as per Sink’s theory of The Golden Circle) advertising on FRAMEN’s screens to improve brand awareness, leads, ROI.
Solution
By focusing on the value proposition and the dream target audiences that brands are looking to reach, the copy has been written following the “Why-How-What” marketing model. WeWork loved the new placards and has successfully distributed them across every WeWork in the UK, France and Spain which has resulted in bringing high-yielding leads to the sales team. I also translated the copy into Spanish as I’m fluent, and I worked closely with a sales member of the French team to get it translated into French too.
UK Version
Spanish Version
French Version
