To create an SEO strategy and blog posts that perform well on SERP rankings.
I researched short-tail and long-tail keywords and wrote a variety of blogs, for instance Black Friday seasonal-based content, and evergreen blogs. In this example below, you can see that the blog post I wrote on sustainable marketing within the DOOH industry ranks very top place or on the first page for various keywords.
Blog post: Stepping up Sustainability Marketing with Digital-Out-Of-Home Screens
Keywords ranking organically on Google:
1st place: sustainable marketing dooh, sustainable marketing digital out of home
6th place, first page: marketing dooh
8th place, first page: brand marketing dooh