I wasn’t briefed on doing this project, I just came up with the initiative of creating blog posts that would be published on FRAMEN’s blog and include quotes from the sales team within each post, so they could publish it on their personal LinkedIn profiles.
The purpose of these blogs/LinkedIn posts were to serve as a lead generation and brand awareness tool, as well as depict FRAMEN as an expert on in the adtech and DOOH industries.
- I worked with individual members of the UK and German sales to understand the types of B2B clients they specialise in managing e.g. agencies, SMEs, start-ups, etc. and wrote captivating blog posts that would be relevant for their LinkedIn and client communities.
- I wrote the blog posts and SEO-optimised them using a mixture of short-tail and long-tail keywords, H1 and H2 headers, and created a quote in the voice of the salesperson. Once I finished the post, I asked each salesperson that was responsible for sharing that particular post if they had any feedback and approved the quote I had written for them.
- Once the blog post was live, I informed my sales colleague and encouraged them to share it on their personal LinkedIn account at a time that suited them.
LinkedIn posts/blog posts: