LinkedIn Posts/Blogs: Lead Gen, Brand Awareness, Industry Thought Leaders
Project
I wasn’t briefed on doing this project, I just came up with the initiative of creating blog posts that would be published on FRAMEN’s blog and include quotes from the sales team within each post, so they could publish it on their personal LinkedIn profiles.
The Goals
The purpose of these blogs/LinkedIn posts were to serve as a lead generation and brand awareness tool, as well as depict FRAMEN as an expert on in the adtech and DOOH industries.
Action steps
I worked with individual members of the UK and German sales to understand the types of B2B clients they specialise in managing e.g. agencies, SMEs, start-ups, etc. and wrote captivating blog posts that would be relevant for their LinkedIn and client communities.
I wrote the blog posts and SEO-optimised them using a mixture of short-tail and long-tail keywords, H1 and H2 headers, and created a quote in the voice of the salesperson. Once I finished the post, I asked each salesperson that was responsible for sharing that particular post if they had any feedback and approved the quote I had written for them.
Once the blog post was live, I informed my sales colleague and encouraged them to share it on their personal LinkedIn account at a time that suited them.
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How do you stand out during the ultra-competitive Christmas season? Why not communicate with audiences your current SEO isn’t targeting? See below for a 2-minute read, let me know your thoughts! P.S I hope everyone is enjoying December and feeling the Christmas cheer! https://lnkd.in/e6XRQRpA
5 Minute read, if you work in Marketing and are interested in Digital OOH, you should find this interesting 😊 # #marketing #digital #dooh #doohadvertising…
Zoom laid off 15% of its workforce. This news will impact the immediate future of virtual and hybrid events. While the company announced that most departments were impacted, there is more to the story. Sources tell me that events are particularly impacted. Inevitably, this will not positively affect the virtual and hybrid events market.
