Brief
As Editor-in-Chief, it was job to decide all the editorial for the magazine Romantic Travellers, and I wanted a piece that focused on different make-up looks and expert advice from an MUA. I contacted a destination MUA I knew, and asked her if she’d be happy to do the feature and she agreed! I briefed on the 3-page idea I had in mind, and send her questions, examples and a template to follow.
Solution
Once I had reviewed all of the makeup artist’s content, I handed it over to our Creative Director and she created two different versions. We ended up choosing the first PDF shown below.