Brief
Prepare a 300-500 word blog post on one of the following topics (feel free to adapt the title to make it more impactful): “Why digital biomarkers are the future of healthcare”, “How a wearable can upgrade your mental health”, “Digital therapeutics and artificial intelligence: The next big thing”.
Objectives
- Brand building
- Thought leadership
- Amplification (through sharing)
- Boost SEO
Solution
I created a blog post and provided a strategy to support the publication of the blog so it will be SEO-optimised.
Strategy
- Internal links: To boost SEO rankings, I’ve included links to other internal pages e.g. another blog post and the main blog web page.
- Numbered list: Google supports and boost up the ranks for content written with bullets points and numbered lists. It is a more user-friendly way to improve the readability of the content for the users.
- British English: I’ve written and proofed this article adhering to British English grammar rules.
- Short-tail keywords: EmbracePlus, Empatica’s wearables, wearable tech
- Long-tail keywords: why wearables could save your life, proactive approach to healthcare
- Brand exposure: Using Empatica’s brand name throughout reinforces the brand’s identity.
- CTA: I’ve used a call-to-action at the end of the blog post to encourage readers to order from Empatica.
- Sharing: I would promote this article on LinkedIn, Facebook and include it on Empatica’s Instagram as a link in the bio. I would create stories around it to attract consumers to read it.