Social Media

Project I wasn’t briefed on doing this project, I just came up with the initiative of creating blog posts that would be published on FRAMEN’s blog and include quotes from the sales team within each post, so they could publish it on their personal LinkedIn profiles. The Goals The purpose of these blogs/LinkedIn posts were …

As a Creative Copywriter & Senior Editor, I create the copy for social media posts and monitor the performance to check what performed well, how many impressions the content received, click-through and open rate, also A/B testing. Here are some examples of the performance results I achieved for posts I wrote for Axel Springer – …

Different variations of the same copy on different graphics. The idea was to use Instagram’s slider in the stories to encourage student engagement and rate how they were feeling about their exams. Final version used on Hult’s Instagram story:

BRIEF Create a video for YouTube, under five minutes, that is relatable and enticing for prospective bachelors and masters students. The video should highlight Hult’s ultra-personal and dedicated enrollment team that supports students all the way from application, through to graduation. SOLUTION I scripted and storyboarded the narrative of a student that is initially confused …

Brief Every year we host a set of dinners around the world that is exclusive to accepted students. These regional dinners are hosted by Hult’s Enrollment staff and often have either a current student, alumni, or professor. This year the strategy is to promote the Accepted Student Dinners more frequently in the regions/cities that are …