Brief
Create a range of parent and caregiver communications to support both undergraduate and postgraduate recruitment. Each project needed to address different audiences and stages of the admissions journey, building trust, answering common concerns and communicating Hult’s distinctive approach to education.
Solution
Produced copy for a diverse portfolio of print and digital marketing assets, including brochures, direct mail, postcards, landing pages, email journeys, newsletters, advertising concepts and leadership communications. Every piece was tailored to its specific audience while maintaining a consistent brand voice, helping parents make informed decisions and feel confident supporting their child’s educational journey.