Brief
To create an SEO strategy, research trending keywords and create blog posts that improve LiSA GmbH’s placement on Google SERP rankings.
Solution
Towards the end of 2023, our content strategy was to focus on shoppable stories and social commerce, and encourage brands to embrace these retail tools in the built-up to Christmas shopping. I created several blogs that focused on Black Friday, holiday shopping, increasing Christmas sales and e-commerce strategies. You can see they reached 1st place for several different keywords which was a great success!